The motivation of this article is to present a method for evaluating the beauty of elements in the urban landscape of Mashhad, for example, Ahmadabad Street. Descriptive-analytical research; by examining library documents and in the field section, studying the statistical population of 21 works of urban graphics, including murals, decorations, and elements, which exist in the area. Of these, 15 are urban elements, which were classified into permanent and temporary elements. Six of the elements in the area are considered permanent elements and nine are temporary elements. The components under study include; the sustainable urban development approach in landscape beauty, urban landscape beautification, environmental and urban aesthetics, and aesthetics in urban graphics. The components under study were categorized into 4 qualitative levels and all elements were measured and evaluated. High scores mean high value and quality of the work, and low scores indicate low quality. In Mashhad's urban planning, permanent urban elements y graphic aspects, colorful attractions, and unstable materials. The results show that the quality of construction of the existing temporary elements is not in line design quality, construction, and meaning from an aesthetic perspective. All temporary and permanent elements are located in the corridors and vision gates. However, in the most important vision corridors, Palestine and Shariati squares, which are responsible for urban identity, recording a mental image, appropriate landscape, and a sense of belonging, the design and construction of the elements is at a low level.